A hospital in your community has launched an advertising campaign to promote its new emergency room service that allows patients to receive medical attention in 30 minutes or less. The campaign has been going on for quite some time, and you even overhear people mentioning the new service casually in conversation. At this point, the campaign has reached its---------------- goal.

Question

Quizplus · Accepted Answer

The correct term is "penetration," which in marketing refers to the extent to which a product, service, or brand has become familiar and accepted by customers in a market. The fact that people are casually mentioning the new service in conversation indicates that the advertising campaign has successfully penetrated the community, making the service widely known.

A Hospital in Your Community Has Launched an Advertising Campaign