Research findings in your textbook indicate that BP used two key strategies in its initial crisis management campaign following the oil spill disaster. The company described how it would correct the problem and how it would compensate the victims. The company did not admit responsibility or shift blame to another source. Do you think BP should have included either of those elements in its initial campaign?

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The Answer of Research findings in your textbook indicate that BP used two key strategies in its initial crisis management campaign following the oil spill disaster. The company described how it would correct the problem and how it would compensate the victims. The company did not admit responsibility or shift blame to another source. Do you think BP should have included either of those elements in its initial campaign?

Research Findings in Your Textbook Indicate That BP Used Two