------------------- refers to making a persuasive appraisal of a future message to determine whether it is likely to be effective, so that you can make adjustments if needed.

Question

Quizplus · Accepted Answer

Ex ante refers to the evaluation or analysis of something before it occurs. In the context of making a persuasive appraisal of a future message to determine its potential effectiveness and making adjustments accordingly, "Ex ante" is the correct term. This approach allows for proactive adjustments to enhance the message's impact before it is delivered.

------------------- Refers to Making a Persuasive Appraisal of a Future