------------------- is similar to persuasive appraisal, but tends to focus on building theory and demands more distance on the part of the person evaluating.

Question

Quizplus · Accepted Answer

Rhetorical Criticism is a method that involves analyzing communication artifacts (such as speeches, advertisements, movies, etc.) to understand how they persuade or influence audiences. Unlike persuasive appraisal, which may be more subjective and involved, rhetorical criticism requires a more distanced, systematic approach aimed at building or contributing to theory.

------------------- Is Similar to Persuasive Appraisal, but Tends to Focus