Top-of-mind awareness is one of the long-term purposes of advertising.
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Q35: Persuasive appraisals focus only on effects, not
Q36: Although audience members vary, a good persuasive
Q37: Ex ante persuasive appraisals are asking counter-factual
Q38: Theory of Planned Behavior evolved over time
Q39: The rhetorical situation creates constraints on what
Q41: Credibility is not limited to people; it
Q42: Rhetorical criticism is more appropriate than persuasive
Q43: Framing is important for ex ante appraisals,
Q44: Preventing post-purchase cognitive dissonance is a good
Q45: What are the four primary questions that
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