Which of the following is NOT a step in developing a brand identity?

Question

Quizplus · Accepted Answer

Developing a communication plan is more about how to communicate the brand identity once it's established, rather than a step in developing the brand identity itself. Steps in developing a brand identity typically include determining the brand's target audience, its positioning, generating potential brand identity elements, and selecting those elements to represent the brand.

Which of the Following Is NOT a Step in Developing