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Eighty-Five Percent of Consumers Presented with the Toyota Logo Recognize

Question 37

Multiple Choice

Eighty-five percent of consumers presented with the Toyota logo recognize it as that of Toyota. Based on this information, we can confidently say that Toyota:


A) has high unaided awareness
B) has a favorable brand attitude
C) has high aided awareness
D) has favorable brand associations
E) all of the above can be said about Toyota

Correct Answer:

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