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Advertisers Who Design a Fear-Evoking Advertising Campaign Know That Messages

Question 5

Multiple Choice

Advertisers who design a fear-evoking advertising campaign know that messages are most effective when:


A) they frighten people into buying the product.
B) they reach a small and indifferent audience.
C) viewers' cognitive dissonance is activated.
D) they include advice for steps to avoid the described danger.

Correct Answer:

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