Mark Zanna Looked at Whether Watching a Movie Where the Main

Mark Zanna looked at whether watching a movie where the main character smoked would elicit favourable thoughts towards smoking, if people identified with that character. After participants watched the movie where the character smoked, and completed an Implicit Attitudes Test, what did the results find was true for smokers and non-smokers?

A) Only smokers implicitly associated themselves with smoking
B) Only non-smokers implicitly associated themselves with smoking
C) Both smokers and non-smokers implicitly associated themselves with smoking
D) Neither smokers nor non-smokers implicitly associated themselves with smoking