In his Unrelenting Innovation: How to Build a Culture for Market Dominance (San Francisco: Jossey-Boss, 2013), Gerard J. Tellis states that the single most important driver of innovation in any firm is
A) Its labor and human capital
B) Its capital (physical capital)
C) Government or national culture
D) Its culture

Question

Quizplus · Accepted Answer

Tellis argues that the culture within a firm is the most critical factor in driving innovation, emphasizing the importance of an internal environment that fosters creativity and new ideas for achieving market dominance.

In His Unrelenting Innovation: How to Build a Culture for Market