Which of the alternatives to the modern theory of the firm holds that managers attempt to meet some goal that is defined in terms of a specified level of sales, profits, growth, or market share?
A) Sales maximization model
B) Management utility maximization model
C) Satisficing model
D) Profit maximization model

Question

Quizplus · Accepted Answer

The satisficing model suggests that managers aim to achieve satisfactory levels of sales, profits, growth, or market share, rather than maximizing them, due to constraints like limited information and cognitive limitations.

Which of the Alternatives to the Modern Theory of the Firm