Under the "pure" form of the economic unit concept, goodwill is reported at an imputed amount-not at the amount bought and paid for by the parent.

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Under the "pure" form of the economic unit concept, goodwill is not simply the amount paid for an acquisition (as recorded in a transaction), but rather an imputed amount that reflects the value of the acquired company as part of the economic entity created by the combination, which may differ from the transaction price.

Under the "Pure" Form of the Economic Unit Concept, Goodwill