At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis
A)Customer
B)Competitor
C)Self-
D)Advertising

Question

Quizplus · Accepted Answer

Self-analysis is the stage in the brand analysis process where the current brand position, promise, history, threats, and values of the organization are analyzed. This introspective approach helps in understanding the brand's own strengths and weaknesses.

At This Stage of the Brand Analysis Process Involves Analyzing