Fevicol is not known as a brand, but by it positioning as "the strong adhesive". "Fevicol ka Jhood hai. This is a________
A)Brand image trap
B)Brand position trap
C)External perspective trap
D)Product-Attribute Fixation:

Question

Quizplus · Accepted Answer

Fevicol's positioning as "the strong adhesive" is an example of a Brand Position Trap, where the brand becomes synonymous with a specific attribute or benefit, potentially limiting its ability to diversify or reposition in the future.

Fevicol Is Not Known as a Brand, but by It