_________________is the difference between what a brand promises to deliver in its communications and what it actually does
A)brand differentiati on
B)brand gap
C)brand communicati on
D)brand extension

Question

Quizplus · Accepted Answer

Brand gap is the term used to describe the difference between what a brand promises to deliver in its communications and what it actually delivers. This gap can lead to customer dissatisfaction if expectations are not met.

_________________Is the Difference Between What a Brand Promises to Deliver