When companies combine existing brand with new brands, brands are called_______________

Name: When companies combine existing brand with new brands, brands are called_______________
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When companies combine existing brands with new brands, the new brands are referred to as sub-brands. This strategy involves creating a secondary brand within the main brand to target a new segment or market while leveraging the parent brand's reputation and customer base.

When Companies Combine Existing Brand with New Brands, Brands Are