____________the appropriate market segment has become ever more important when carrying out e-branding campaigns.
A) Segmenting
B) Positioning
C) Targeting
D) Implementing
Correct Answer:
Verified
Q2: advertising affords the marketer the ability to
Q3: One of the key tasks of marketers
Q4: technology is changing the way consumers relate
Q5: Cyber consumers are not_
A)Heterogeneous
B)segmented
C)mass
D)Homogeneous
Q6: e-Tailing will have to co-exist with _retailing.
A)e-Commerce
B)traditional
C)mobile
D)integrated
Q8: Creating and securing a brand name in
Q9: Online marketing of all types offers superior
Q10: Digital branding, in general need to have
Q11: What is the last stage of the
Q12: Media are the bridges that carry messages
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