________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
A) Madison media
B) Mudra Max
C) Dentsu India
D) JWT India
Correct Answer:
Verified
Q13: The challenge of media planning is becoming
Q14: Media planners begin their work by doing
Q15: Vehicles dealing with particular areas of interest,
Q16: When a company distributes its products through
Q17: The most basic level of a product
Q19: A change in an individual's behaviour prompted
Q20: A futuristic innovation (media planning) involves creating
Q21: Customers' _have become the order of the
Q22: _is now a significant part of every
Q23: customers can themselves become publishers, choosing to
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