Motivation and reinforcement may come from within a person or from sources external to the person. According to Rotter, people's behaviour is determined by their belief that reinforcements are either internally or externally controlled. This concept is called

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The concept of locus of control, as proposed by Julian Rotter, refers to an individual's belief system regarding the causes of his or her experiences and the factors to which that person attributes success or failure. This concept is directly related to whether a person believes that reinforcements or outcomes are the result of their own actions (internal locus of control) or due to external factors beyond their control (external locus of control).

Motivation and Reinforcement May Come from Within a Person or from Sources