A marketing term for a line of foods, beverages and other products that carry the name of the retailer and not the manufacturer are known as:

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Private Labels is a marketing term for a line of foods, beverages or other foods that carry the name of the retailer and not the manufacturer. While these foods are often cheaper than national brands, these brands are often made and packaged by the national brand itself. This saves money in regards to marketing, slotting allowances and packaging.

A Marketing Term for a Line of Foods, Beverages and Other