Measurement that involves monitoring a respondent's involuntary responses to marketing stimuli via the use of electrodes and other equipment is called
A)Projective Technique
B)Physiological measures
C)Depth Interviews
D)Multi-dimensional Scales

Question

Quizplus · Accepted Answer

Physiological measures involve monitoring involuntary responses to stimuli, such as heart rate or skin conductance, using specialized equipment. This method is often used in marketing research to gauge consumers' reactions beyond their conscious control.

Measurement That Involves Monitoring a Respondent's Involuntary Responses to Marketing