Market segmentation can also help a business learn how to reinforce existing _____________.

Question

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Along with playing a major role in developing new marketing efforts to attract new customers, market segmentation can also help a business learn how to reinforce existing customer loyalty. For example, a firm may request some kind of feedback through questions specifically addressed to a certain group with the purpose of obtaining practical suggestions on how to make a product better. The customer will then identify that the company is truly aware and the bonds between them will grow stronger.

Market Segmentation Can Also Help a Business Learn How to Reinforce