Jenny heard about a new law requiring companies to recycle at least 10% of their waste products. Based on this law, she is creating a proposition for her company to recycle 35% of their waste products - more than any other company in their industry. What reaction style is this?

Question

Quizplus · Accepted Answer

Jenny's proposition displays proaction - leading the industry and exceeding expectations by a large amount.
Key Takeaway: Proaction is the process of responding to a societal responsibility or pressure and choosing to do more than is necessary to comply. Often, a proactive company will become the industry leader in that area. While proaction might not seem like the right business choice in many cases, it can often have a very positive effect for the corporation. It allows the corporation to be ahead of the game when new laws are applied. Additionally, if positioned correctly, proaction can be used as an effective marketing tool and advantage over competitors.

Jenny Heard About a New Law Requiring Companies to Recycle