Cannibalization is always a bad thing.

Name: Cannibalization is always a bad thing.
Brand: Quizplus
Rating: 4.9 (44 reviews)

Question

Quizplus · Accepted Answer

an example of a cannibalization that might be a good thing is introducing an improved product. It will destroy sales of the older product line, but if you don't innovate, someone else might do it.
Key Takeaway: More and more, the drive for companies to innovate means a more dynamic consideration of cannibalization.

Cannibalization Is Always a Bad Thing