Which of the following are switching costs? Select all that apply:
A)The time it takes to learn a new software program
B)Fee for cancelling mobile phone service
C)Search costs
D)Emotional attachment
E)Cannibalization

Question

Quizplus · Accepted Answer

Switching costs are any costs that prevent customers from changing from one provider to another.
Key Takeaway: If switching costs are very high, then a customer is said to be locked in. Companies seek to have lock-in, although some methods can upset customers. For instance, people do not like cancellation fees, but they are very effective once implemented.

Which of the Following Are Switching Costs? Select All That