Which of the following is not characteristic of the "growth" phase in the industry life cycle? A) Consumer will accept uneven quality B) Products have technical and performance differentiation C) High advertising costs D) Low profits E) Many competitors

Question

Quizplus · Accepted Answer

During the growth phase, profits are typically increasing as the market expands and sales volumes rise, unlike the low profits characteristic of the introductory phase.

Which of the Following Is not Characteristic of the "Growth