In a(n)____ strategy,a firm seeks to identify itself as unique within its industry.
A) Defensive
B) Offensive
C) Low-cost
D) Differentiation
E) None of the above

Question

Quizplus · Accepted Answer

The differentiation strategy seeks to identify a firm as unique within its industry, often by offering a unique product or service or by marketing itself as providing superior quality, service or features compared to its competitors. This strategy aims to create a perception of value in the minds of customers, which may allow the firm to charge premium prices and achieve higher profit margins. Defensive and offensive strategies involve actions taken in response to competition, while a low-cost strategy aims to compete on price rather than differentiation.

In A(n)____ Strategy,a Firm Seeks to Identify Itself as Unique