Which of the following statements concerning SWOT analysis is false?
A) Strengths are the factors that give the firm a comparative advantage in the marketplace.
B) Weaknesses result when the company has potentially exploitable advantages over other firms.
C) Opportunities are environmental factors that favor the firm.
D) Threats are environmental factors that can hinder the firm in achieving its goals.
E) None of the above (that is, all statements are true)

Question

Quizplus · Accepted Answer

Weaknesses are internal factors that hinder a firm's ability to compete effectively in the market. They are not potentially exploitable advantages.

Which of the Following Statements Concerning SWOT Analysis Is False