A firm that follows a defensive competitive strategy could
A) Lower production costs.
B) Create a strong brand image.
C) Use its buying power to obtain price concessions.
D) a and b
E) b and c

Question

Quizplus · Accepted Answer

A defensive competitive strategy focuses on protecting market share and minimizing losses. Lowering production costs (A) and creating a strong brand image (B) are both offensive strategies that aim to gain market share.

A Firm That Follows a Defensive Competitive Strategy Could