Your firm conducted an advertising campaign to reach a target audience of young people ages 14 to 25. The campaign was designed using information about the target audience gathered in a statistical study of a random sample from this larger population. The campaign failed to reach the target audience effectively, due perhaps to:

Question

Quizplus · Accepted Answer

A small sample size can lead to inaccurate generalizations about the larger population, and misinterpretation of data can result in strategies that do not effectively address the target audience's preferences or behaviors.

Your Firm Conducted an Advertising Campaign to Reach a Target