Which of the following is not an example of firm infrastructure giving a competitive advantage?
A)Negotiators maintaining positive relationships with industry regulators
B)Reducing costs by implementing efficient IT systems
C)Company officers working with important customers to close a deal
D)The marketing department helping the company enter a new market

Question

Quizplus · Accepted Answer

The marketing department helping the company enter a new market is not an example of firm infrastructure giving the company a tangible advantage over its competitors. Firm infrastructure is the support of activites within a company such as legal, management, quality assurance, purchasing, financial, etc. Competitive advantage is any strategic advantage a firm has over it's competitors - having better relationships with regulators and customers or more efficient IT systems are forms of competitive advantage.

Which of the Following Is Not an Example of Firm