Designing a marketing plan that targets and serves the needs of a particular group within the marketplace is called:
A)Marketing by demographic
B)Allocation of cost benefit resources
C)Effective segmentation
D)Proprietary market analysis

Question

Quizplus · Accepted Answer

Effective segmentation is a marketing plan that successfully targets and serves the needs of a group within the marketplace. Programs are designed to appeal to the consumers who are naturally most inclined to want or need the product.

Designing a Marketing Plan That Targets and Serves the Needs