Which social responsiveness strategy is a company utilizing when it is faced with a problem or negative consequence and does less than the public expects to address the issue?
A)Accommodative strategy
B)Reactive strategy
C)Proactive strategy
D)Defensive strategy

Question

Quizplus · Accepted Answer

A reactive social responsiveness strategy is one in which a responsible party does less than the public expects in response to a problem or crisis. An accommodative strategy meets the expectations of the public; a proactive strategy attempts to address potential concerns before they happen and would exceed the public's expectations; a defensive strategy meets the absolute minimum the public expects and nothing more.

Which Social Responsiveness Strategy Is a Company Utilizing When It