Priming occurs when the media brings specific criteria to the forefront of the public's mind when evaluating a politician or issue. This can be done through repeated coverage of particular issues, events, or topics.

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Priming Refers to

Question 23

Multiple Choice

Priming refers to

A) the bias that news organizations show toward covering dramatic and entertaining stories.
B) the process of preparing the public to bring specific criteria to mind when evaluating a politician or issue.
C) the tendency that people have to seek out news sources that confirm their prior beliefs about politics.
D) the fact that many important news stories go uncovered by the mainstream media.

Correct Answer: