Political campaigns that operate at a local level and use face-to-face communication to generate interest and momentum by citizens are called

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The definition given matches the term "grassroots politics" which refers to campaigns that start and operate at a local level, relying on face-to-face communication with citizens to generate interest and support. "Astroturf politics" refers to campaigns that are artificially created and backed by hidden interests, while "socialism" and "populism" are political ideologies and not specific campaign strategies.

Political Campaigns That Operate at a Local Level and Use