Research indicates that negative ads often highlight important policy differences between candidates, while positive ads are more likely to emphasize the candidates' personal characteristics.

Solved

Research Shows That

Question 69

Multiple Choice

Research shows that

A) negative ads tend to focus on important policy differences, while positive ads tend to focus on candidates' personal characteristics.
B) negative ads tend to focus on candidates' personal characteristics, while positive ads tend to focus on important policy differences.
C) both positive and negative ads focus almost entirely on important policy differences.
D) both positive and negative ads focus almost entirely on candidates' personal characteristics.

Correct Answer: