Under President Bill Clinton, the White House Communications Office

Question

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During President Bill Clinton's administration, the White House Communications Office was given the responsibility of developing and implementing a coordinated communications strategy on behalf of the president's agenda. This included shaping the public perception of the president's policies and initiatives, as well as managing the administration's interactions with the media. The office was not renamed or placed under the direct control of the vice president, nor was it responsible for managing negotiations between the executive and legislative branches of government.