Who defined values as 'enduring belief, a specific mode of conduct and state existence along a continuum of relative importance.'

Name: Who defined values as 'enduring belief, a specific mode of conduct and state existence along a continuum of relative importance.'
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Milton Rokeach defined values as 'enduring belief, a specific mode of conduct and state existence along a continuum of relative importance.' This definition is part of his extensive work on human values and beliefs.

Who Defined Values as 'Enduring Belief, a Specific Mode of Conduct