________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
A) gate-folds.
B) pop-ups.
C) tip-ins.
D) strips.
Correct Answer:
Verified
Q29: _ contains the published rates and ad
Q30: Dividing the market based on age, income,
Q31: Legend is another name for
A)caption.
B)slogan
C)title
D)logo.
Q32: _ is copy strip added over a
Q33: _ is two or more oversize pages
Q35: _ is the esteem that a company
Q36: Generic advertising, also known as _demand advertising.
A)secondary
B)primary
C)tertiary
D)exclusive
Q37: Any printed material sent through the mail
Q38: The blank space between margins of facing
Q39: Head & Shoulders is a power brand
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