Which of the following is NOT a requirement for setting advertising objectives?
A) objectives must specify the amount of change.
B) objectives must be realistic.
C) objectives must be stated in terms of profits.
D) objectives must be clear and in writing.
Correct Answer:
Verified
Q37: Any printed material sent through the mail
Q38: The blank space between margins of facing
Q39: Head & Shoulders is a power brand
Q40: What is AIDA?
A)advertisement, interest, demand, acquire.
B)action, interest,
Q41: A black and white photographic print of
Q43: _ is an array of reach according
Q44: _ is a regular program sponsored by
Q45: _ is a period of time during
Q46: _ is an extended degree of consumer
Q47: Positioning Advertising Copy Testing (PACT) principles of
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