A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
A) integrated commercial
B) joint commercial
C) informercial
D) announcement
Correct Answer:
Verified
Q6: Research plays a critical role in advertising
Q7: Segmentation helps Multi-brand advertisers to avoid _.
A)brand
Q8: _ are always worried about safety and
Q9: Perceptual mapping is based on _.
A)consumer preference
B)brand
Q10: When creativity is referred in the context
Q12: An ideal _ has to work as
Q13: Indian advertising has for long been criticized
Q14: Media planning has become increasingly _.
A)digital
B)innovative
C)creative
D)scientific
Q15: _ is defined as a communication that
Q16: The MRTP Act has two aspects, namely
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