AT&T's cell phone executives are blaming sales managers for poor quarterly sales figures. They accuse them of having ill-defined ____________ goals when it comes to new products.

Question

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AT&T's cell phone executives are blaming sales managers for poor quarterly sales figures. They accuse them of having ill-defined mastery goals when it comes to new products.
Key Takeaway: Mastery goals are goals that motivate a person to develop a high level of competency and skill. A sales manager who has mastery of new products can be very effective in selling it to new and old customers. If the sales manager has ill-defined mastery goals, he or she may not learn essential information about the new product that could prove important to potential clients. This would lead to low sales figures.

AT&T's Cell Phone Executives Are Blaming Sales Managers for Poor