Frank's boss wants him to raise $20,000 from the department alumni. Frank determines who the biggest contributors to the past fundraising campaign were and sets out a plan to raise this amount from them. What type of problem solving heuristic is Frank using?

Question

Quizplus · Accepted Answer

A means-end heuristic is a problem-solving technique that identifies the difference between the current state and the end goal, and then formulates the means to reduce this difference.
Key Takeaway: Means-end heuristics are problem-solving techniques whereby the person measures the distance between where they are and where they want to be in the problem. Once they find this difference, they formulate a plan (means) to reduce this difference. Frank's plan to target known donors who have generously given in the past provides him with a way to solve the problem of raising $20,000.

Frank's Boss Wants Him to Raise $20,000 from the Department