How did John D. Rockefeller create his immense fortune?
A)Horizontal integration
B)Vertical integration
C)Building railroads
D)Discovering gold in the West

Question

Quizplus · Accepted Answer

John D. Rockefeller created his immense fortune through horizontal integration.
Key Takeaway: John D. Rockefeller built his oil empire through horizontal integration. Horizontal integration is a type of control used by a business that is used to consolidate companies that are in the same industry and the same stage of production. Rockefeller strove-and succeeded-to control one aspect of the production of oil. His immensely-successful Standard Oil Company eventually controlled 95 percent of refineries in the U.S.

How Did John D