Identifying customers and markets using data on demographics, markets, consumer behavior, and trends is an example of a(n):
A)Operational-level sales and marketing information system.
B)Knowledge-level sales and marketing information system.
C)Management-level sales and marketing information system.
D)Strategic-level sales and marketing information system.

Question

Quizplus · Accepted Answer

This activity is characteristic of a Knowledge-level sales and marketing information system, which focuses on analyzing data to understand markets and consumer behavior, aiding in the development of knowledge and insights for strategic decision-making.

Identifying Customers and Markets Using Data on Demographics, Markets, Consumer