Thetwo-step flow theory was later developed by Lazarsfeld & Elihu Katz in the book __________________.
A) Personal Influence
B) Manufacturing consent
C) People's Choice
D) Media & the masses
Correct Answer:
Verified
Q15: His book 'Public Opinion' at that time,
Q16: Most important & popular American philosopher of
Q17: Most democratic theorists in the 20th century
Q18: More information doesn't necessarily lead to more
Q19: _ once said "News and truth are
Q20: Narratives by the _reflect biases, experience, ignorance,
Q21: The _was formulated in 1948 by Paul
Q22: For the research presented in the book
Q23: According to researchers, '_' are active media
Q25: According to Lazarsfeld & Katz, people's reactions
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