Which of the following is not a base for demographic segmentation of the market?
A)Gender
B)Age
C)Attitude
D)Family structure

Question

Quizplus · Accepted Answer

Attitude is not a base for demographic segmentation; it is a base for psychographic segmentation, which involves dividing a market based on personality traits, values, attitudes, interests, and lifestyles of consumers. Demographic segmentation involves dividing the market based on observable characteristics such as gender, age, and family structure.

Which of the Following Is Not a Base for Demographic