Interest groups have borrowed many of the techniques of ________, involving advances in computer and communications technology, to get their message to the public and to channel responses to public officials.
A) CD lasers
B) satellite technology
C) direct marketing
D) home shopping channels
E) legislators

Question

Quizplus · Accepted Answer

Interest groups have adopted direct marketing techniques to reach a broader audience and convey their messages efficiently. Direct marketing includes using mail, email, phone calls, or social media to communicate with potential supporters and influence public officials. With the advent of digital technology, interest groups can target specific demographics and collect data on their responses to tailor their message accordingly.

Interest Groups Have Borrowed Many of the Techniques of ________