Negative advertising in presidential campaigns

Name: Negative advertising in presidential campaigns
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Negative advertising in presidential campaigns often is very effective. Studies have shown that negative ads tend to be more memorable and persuasive than positive ads, and can sway voters' opinions on a candidate. While there is some risk that negative advertising could backfire and turn voters off of the attacking candidate, in many cases the benefits outweigh the costs.

Negative Advertising in Presidential Campaigns