Which one is not a base for market segmentation?
A)Demographic
B)Geographic
C)Mass marketing
D)None of the above

Question

Quizplus · Accepted Answer

Mass marketing is not a base for market segmentation. Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Mass marketing, on the other hand, targets the whole market with one strategy or product, ignoring segmentation.

Which One Is Not a Base for Market Segmentation